Tate Year 3 – a celebration of diversity

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Services Brand, Campaign, Engagement Client A New Direction

The Tate Year 3 project needed a strong visual flavour for teaching materials used to embed the project in schools and inspire a generation of Londoners.

Tate Year 3 was the brainchild of Oscar-winning film-maker and artist Steve McQueen. His vision was to use the concept of the traditional school photograph to celebrate the diversity of London – the city in which he grew up.

This epic portrait of London’s future – capturing a snapshot of youngsters at the age of eight – involved 115,000 children and 2,410 schools across the capital.

The project was a partnership between McQueen, Tate Britain, ArtAngel and A New Direction (AND), so we were thrilled when AND, a favourite and long-standing Thirdperson client, asked us to create a visual flavour for the teaching materials needed to embed the project in schools.

Accessible creativity
Our role was to bring our design expertise to bear on a suite of learning resources created in conjunction with AND to help children explore their own sense of self and place through creative mechanisms.

With an inspiring and accessible look and feel, these learning tools have been invaluable in assisting teachers to help Year 3 pupils to understand the creativity of photography and to think about the project’s central themes – inclusion, difference, identity, aspiration.

We have also worked with the project partners to create ‘learning essays’, reflecting on the outcomes of the Tate Year 3 project aimed at organisation and individuals in the arts and cultural community working with the education sector.

“My memory of seeing the Steve McQueen Year 3 exhibition for the first time was gazing at the faces of future leaders, parents, scientists, artists, healers, and community activists; teachers now, and in the years to come.”


Professor Maggie Atkinson, Chair of A New Direction

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