A voice for a new energy generation

Client The Energy Institute Service Brand, Campaign, Design, Engagement

The Energy Institute’s Generation 2050 initiative is helping to engage the next generation of energy industry leaders to deliver net-zero by 2050.

The Energy Institute (EI) is the membership body supporting individuals and businesses working across all sectors of the energy industry, from oil and gas to renewables to energy management. A global, independent network of energy professionals, it gathers and shares essential energy knowledge, skills and good practice towards a better, low-carbon energy future.

The EI’s Generation 2050 initiative is aimed at boosting young energy professionals’ participation in the debate by giving them opportunities to voice their opinions and challenge the current establishment on key issues.

Our challenge was to create a visual identity for the Generation 2050 initiative that would help engage the next generation of energy industry leaders to help the industry meet its net zero commitments.

Finding a new audience

Working within the EI’s existing brand guidelines but also responding to the need for a more edgy look and feel, we created a disruptive visual signature for the initiative that’s fresh and appeals to younger audiences.

This has been successfully applied as part of a launch campaign for Generation 2050, including PDF promotional material and digital banners for use in social media channels, to support EI’s strategy of instigating conversations and debate between its members.

We also helped to bring to life the Generation 2050 Manifesto as a key strand of the initiative. Based on a global survey of more than 1,000 young experts, it provides a platform for their views to be put forward to political leaders, energy industry leaders and wider society.

With the transition to a low-carbon economy such an important part of all of our futures we are proud to be playing a small part in helping to fuel such an important ongoing conversation.

With the transition to a low-carbon economy such an important part of all of our futures we are proud to be playing a small part in helping to fuel such an important ongoing conversation.

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