Eye-catching content for a straight-talking firm
Standing out in the crowded market and making complex financial issues understandable isn’t always easy. But with a ‘no nonsense’ tone and bold of use of infographics and imagery, Shipleys shows how it can be done.
Shipleys is a firm of accountants and business advisers with a glittering client list, many from the world of film and media. The firm is a trusted name in the industry but faces the same challenges as many of its peers – how do you get your clients and contacts to sit up and notice your content and how do you stay ahead of the game in a crowded field?
We’ve been writing, editing and designing Shipshape, the firm’s quarterly client magazine for more than a decade, continually evolving the title to keep it fresh and contemporary, using a vibrant design with strong infographics and bold imagery. The editorial approach allows for an informal, straight-talking tone.
The result is a magazine that presents sometimes technical information as accessible, visually appealing and shareable content. It gives the firm’s partners a vital client touchpoint and marketing tool that receives consistently positive feedback.
Getting maximum value from content
Reusing and sharing this high-quality content is at the heart of Shipleys’ content strategy and we work with the firm to help make this a reality.
It’s a strong working partnership that’s helped Shipleys to develop the vibrant, modern and energetic brand expressed within Shipshape across its digital communications channels and to better reflect the firm’s position as a proactive, trusted adviser.
‘Thirdperson has consistently come up with innovative ways to keep our content fresh and has worked tirelessly to help us get the maximum value from it. We have always been absolutely delighted with the result and the feedback from our clients and contacts’