Accelerating the digital conversation

Client: Crealogix Services Copywriting

Providing financial institutions with insights and commentary on digital transformation is central to Crealogix’ marketing strategy and growth plans.

As a global leader in digital banking technology, CREALOGIX has an important role to play in helping financial institutions respond to digital transformation and changing customer expectations.

By developing and implementing modular and customisable software that banks and wealth management firms can easily integrate into their existing digital services, CREALOGIX enables clients to remain competitive in a fast-moving and challenging financial services world.

Given the speed of change and innovation within the financial sector, the company recognises the importance of educating and informing clients and contacts about digital banking developments and how it can help them to grow and succeed. 

Creating high quality content at speed
We were tasked with helping CREALOGIX provide financial institutions with valuable insights about digital transformation hot topics to help position the business as a thought leader in its sector.

Working closely with the marketing team, we wrote a series of high-quality, fast-to-market blog posts and thought leadership articles, building on the company’s existing written style and tone of voice.

From discussing open banking opportunities to what wealth management can learn from the fashion industry, we created content covering a range of topical issues for its UK website, social media and third-party media placement. This involved drawing inspiration from a range of sources, including interviews, speeches, slide decks and third party reports, as well collating the views of the CREALOGIX team and leading industry experts.

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