A school where students find their voice
Beaulieu was looking for a revitalised brand that captures its learning ethos and can drive promotional campaigns in a digital world.
Beaulieu is a leading girls’ school for three- to 18-year-olds in Jersey’s highly competitive education market.
The school asked us to develop a new, dynamic visual brand to support future promotional campaigns and encapsulating Beaulieu’s ethos of giving pupils the opportunity to fulfil their academic potential and teaching the ‘whole child’.
The refreshed brand needed to work effectively in the digital environment, including social media channels and a reinvigorated, audience-focused website.
The wider strategic objective of the rebranding process was to capture and define the school’s points of differentiation against its educational competitors.
To respond to this full-service challenge, we worked collaboratively with the school through a series of workshop to analyse the strengths and weaknesses of the Beaulieu brand and develop a bespoke messaging matrix to inform content for its various audiences.
The refreshed brand uses a new colour palette, typeface and imagery as part of an overall design approach that is positive, inclusive, engaging and student-centric, deployed across social media pop-up banners and other digital assets, as well as a new Beaulieu prospectus.
We designed a new, simplified website as a key marketing communications tool, while also incorporating parent and student portals providing practical everyday information.
The rebrand has enabled Beaulieu to tell a clear story about what it stands for and the difference it can make to the lives of its students.
“Thirdperson have proven to be a trusted, innovative and dedicated source of support. They have supported us through a comprehensive rebrand, including the development of new brand values and a new look and feel for our communications. The team have been on hand every step of the way, offering clear direction and phenomenal insight.”