Smith & Williamson
Turning financial ambitions into reality: Offering an unusually broad range of services to individuals and businesses with diverse interests, Smith & Williamson’s unique communication needs require a deep understanding and an agile approach.
Engaging with diverse audiences – from fast-growth tech to old-school private client – can be a big ask.
This is familiar territory for investment management, financial advisory and top ten accountancy firm Smith & Williamson. We’ve helped the firm tell its story in many ways over the years, supporting the firm’s mission to create, manage and preserve its clients’ wealth.
Our deep understanding of the business and its audiences allowed us to build a trusted partnership with the firm’s in-house marketing team and many of its most senior fee-earners. This is a major plus if you’re a firm raising its profile to match its growth, while also adapting to the evolving digital comms landscape.
Our support for the firm has taken many forms – taking the pressure off the marketing team by project managing key titles, working with fee earners to leverage their knowledge, talking to the firm’s clients and strategic partners to generate original content.
The result: user-friendly client communications in a style and tone of voice that have matched the firm’s and its clients’ ambitions.