Marks & Clerk
Protecting intellectual property worldwide: Representing a diverse portfolio of clients across the globe, Marks & Clerk is a leading firm of patent attorneys with offices in 17 locations worldwide specialising in intellectual property and trademark law.
We’ve helped the firm to develop brand positioning fit for both its internal and external audiences, helping to engage employees and prospective recruits, as well as current and future new clients in a compelling way through the firm’s online presence and tactical campaigns.
A fit-for-purpose brand
The first step was a series of international workshops to identify the needs and motivations of the firm’s key audiences.
The workshop findings provided the foundation to help Marks & Clerk develop a distinctive brand proposition that clearly positions the firm in a highly competitive market to clearly defined audiences.
Using a series of tools to facilitate a two-way conversation with employees helped to inform the firm’s employer brand, including its talent acquisition programme and graduate recruitment campaigns.
Demonstrating the firm’s intellectual capital through smart content is a central element in Marks & Clerk’s marketing approach and reputation. From biotechnology and brand protection to unique brands and utility models, we’ve worked closely with the firm’s fee earners and marketing experts to re-engineer the Marks & Clerk website into a user-friendly source of rich content. The result: an intuitive online user experience to support both Marks & Clerk’s clients and the firm’s business development and talent acquisition objectives.