Keeping the engine running: Speaking your customer’s language, understanding the issues they face in their sector and providing useful insights and regular thought leadership to help them succeed in their chosen field are just a few of the characteristics of a trusted adviser.
What keeps a bank’s business customers awake at night? What are the hot topics that resonate with businesses at the sharp end of the changing economic landscape up and down the country? These are some of the challenges for Barclays Corporate, part of a global bank with its finger very much on the pulse of UK business.
Taking the strain
We’ve helped Barclays keep up a regular dialogue with its customers in key sectors such as the media, business services, manufacturing, retail, healthcare, education, from SMEs to larger corporates to not-for profit, by producing engaging content from initial concept through to sign-off.
This includes creating compelling narratives from research and economic modelling, as well as regular blogs for social media, whether it’s on future proofing UK business through investment in robotics or analysing Christmas retail patterns. Everyone loves a good story and our work often involves interviewing the bank’s customers to get their perspective.
Speaking the language of UK business
Working closely with the Barclays Corporate marketing team and sector experts to tease out the issues and explain them in user-friendly language, we provide monthly digital content, industry profiles and topical comment on the issues that matter.
The bank’s relationship managers get the tools they need to speak the language of their customers in an easily digestible format that reinforces the bank’s position as a trusted adviser.