Brand leaders and marketers are often under pressure to deliver better, quicker results. At Thirdperson we help to take the pain out of brand strategy planning. Welcome to BrandMap, a workshop approach tailored to your business. It captures and empowers your story and keeps your brand fighting fit.
The BrandMap modules
THE BRAND SELFIE
This module looks at your current state of brand-health from an individual attendee perspective. We take a snapshot of opinion, then compare and examine the contrasting results. We usually find that this leads to an interesting debate and, ultimately, a shared understanding of the way forward.
Informed by The Brand Selfie, this module takes you from your ‘safe place’ and allows you to look beyond the here and now and imagine a range of possible futures. All you need is to be brave!
Every brand strives to define a clear and unique market position – this module challenges the group to examine how the brand behaves and articulates itself in a variety of situations. This can inform a plan for the practical application of the brand.
You know your audiences and how they segment better than anyone, but this module allows us to examine audience motivations from their own viewpoint. Objectivity can be a powerful tool.
YOUR PLACE IN THE WORLD
This module collaboratively builds a unique, purpose-focused brand statement. This provides a practical touchstone that lives at the very heart of your brand and business.
EXHALE AND REFLECT
We complete our workshop approach with a final session reflecting on what we’ve discovered as a group and how to apply the lessons learned to specific projects and deliver real value.
How does BrandMap help?
Creates your brand story – We build a clear narrative and align your brand activity with your business strategy
Brings consistency to your brand output – Keeping all your brand touch points in line and on narrative
Defines your brand voice – Fixing your brand personality and tone
Helps you engage your audiences – Understanding your customer’s motivations and developing audience-focused strategies
Powers your brand launch – Aligning brand messages with audience needs
Energises your brand – Re-invigorating your brand if it’s tired or dated