World Nuclear Association – developing a ‘mobile first’ website
We helped the World Nuclear Association design and develop its ‘mobile first’ website to offer all its audiences a seamless cross-browsing experience across all devices, all the time.
The Word Nuclear Association promotes nuclear energy and supports its many members across the global nuclear industry. The Association’s mission is to promote a wider understanding of nuclear energy among key international influencers by producing authoritative information, developing common industry positions and contributing to the energy debate.
Content for all devices
We know that most B2B website visitors (around 70%) are still browsing from a desktop or laptop, but this is dropping month on month. In simple terms, mobile first means a consistent brand and content experience across all devices, all of the time, for all audiences, which is what the World Nuclear Association needed.
Thirdperson worked with technical partner, Eurisko Consulting, to design and develop a new mobile first website for the World Nuclear Association. Launched in February 2016, it’s a great example of a cross-device browsing experience made easier for the Association’s audiences.