Grant Thornton – examining the impact of Chinese investment in the UK
Interpreting and communicating data-rich information through engaging, easily digestible content is a key part of Grant Thornton’s marketing strategy. We’re proud to be a part of that.
The 投英Tou Ying Tracker is an annual report, produced by Grant Thornton in partnership with China Daily, which follows the performance of the 25 fastest-growing Chinese companies in the UK. Research from the most recent report shows the substantial financial impact Chinese companies are having in the UK and the growing importance of China’s private sector.
China’s remarkable presence in the UK
The Tracker report provides many insights into the changing patterns of Chinese investment in the UK; Chinese-owned companies in the Tracker are now contributing more than £35bn to the UK economy, and its private sector is contributing to that number more than ever.
Content that tells a story
Working closely with the firm’s marketing team and China experts, we helped bring the Tracker to life by analysing and interpreting complex data in order to make this important research easily digestible for Grant Thornton’s various audiences. The report was distributed through a range of marketing channels to support Grant Thornton in its efforts to demonstrate its range and depth of experience of working with companies in this key market.
Our team is frequently asked to tackle this type of project, where conveying data-rich business information in a user-friendly way is key.