FTI Consulting – investing in content skills
We recently ran our content workshop for the FTI Consulting marketing team to help them improve their content writing skills.
Given the content demands of most professional services firms, creating high-quality, engaging content is a critical skill for today’s marketers. But creating great content requires time, effort and skill – which aren’t always available in house.
Content is the number one priority for FTI Consulting’s marketing team, which is why they’re investing in developing the in-house team’s content creation skills.
We ran our ’10-step content fitness programme’ workshop at FTI’s London office for 12 people from the marketing and strategic communication teams. Our programme provides best practice guidelines to help firms create engaging written content more easily.
The session was also a great opportunity for the team to discuss their content challenges and think about what FTI best practice content looks like.
‘An enjoyable and thought provoking session.’
Leor Franks, Marketing Director at FTI Consulting
If you'd like to know more about our content writing workshop, please get in touch.