Energy Institute – graphic language for print and social

 

Using infographics to communicate survey findings and complex data, we’ve created brand assets that work across a number of media. This maximises value and reach for the Energy Institute’s Energy Barometer.

The Energy Institute (EI) is the professional membership body of choice in over 100 countries. The EI develops and shares knowledge, skills and good practice towards a safe, affordable and sustainable energy system. The EI also uses its members’ expertise and experience to enhance understanding of energy issues for the public benefit.
To fulfil its responsibilities to the public, the EI has launched the Energy Barometer. Based on survey data and opinion from members, policymakers and influencers, the barometer aims to voice the views of energy professionals, helping to inform the energy debate.

Creating a graphic language
As the EI’s preferred brand communications partner, we were asked to produce a printed report, highlighting core data and messages using an infographic style, and to create a graphic language that could be used digitally across social media platforms.

The result? A great example of print and digital mediums working together to engage audiences and deliver a key brand promise.

Take a look at the full report here.

 

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