Does your mobile content cut the mustard?

 

There was a lot of talk in the build-up to ‘Mobilegeddon’ about making sure that website design is ‘mobile friendly’.

And understandably so. Google’s much-anticipated search update last month boosts the ranking of mobile search results for sites that are mobile responsive. Mobile usability is the new digital marketing obsession.

Top tips for writing effective content for mobile devices
It’s all very well to have readable text on your mobile site and eliminate the need to tap and zoom, but what about the content itself? With some 60% of online searches now thought to be coming from phones and tablets, is your copy up to the job of engaging mobile readers?

Let’s get back to basics. Here are five top tips to help you create content that engages your mobile readers.

1. Use short, punchy headlines
Mobile users want information quickly, so make sure your headlines are short, attention-grabbing and give your readers a clear indication that the content is relevant to them.

2. Get to the point – fast
It may sound obvious, but your first 30 words need to grip readers straightaway. Don’t think of this as an introduction, but a preview of what’s to come to keep them reading.

3. Lose the waffle
All content, whether viewed on a desktop or a mobile, should be precision-made to suit your reader. There’s still a place for lengthier copy as long as sentences and paragraphs are concise, well-crafted, complete thoughts. Tighten your writing and make every word count.

4. Use the right imagery
Mobile devices are optimised for imagery. You can’t ignore the fact that users are drawn to imagery more than text. You still need images with mobile, but be ruthlessly selective to support your content.

5. Focus on your audience
As always, make your content about your readers, not about you. Take a step back and think about what your audience will value most. Mobile screen space is precious and your users don’t want to see it filled up with news about the award you’ve just won. Keep it relevant or cut it out.

To see if your site is mobile-friendly, you can check individual pages with Google’s Mobile-Friendly Test. 

If you’d like to find out more about how to make your content work better across all mediums, please get in touch.